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Increasing the Search Engine Ranking Of Your
Global Domains International Web Site through SEO
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At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo,
and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site
who will be more than likely to make a purchase. The higher your page comes up in search engine results, |
the greater the traffic that is directed to your website. That's what search engine optimization is about.
The first item you should examine is the title bar on your home page. The title bar is the colored bar at the top of the
page. Look at the words that appear there when you access your page. To increase search engine rankings, the words on your
page's title bar should include the most important keywords or phrases from that page, one of which would include your company
name.
The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content
rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential
customers will be typing into search engines to find your site.
Aim to have around 500 words on each page, but if this is not desirable due to your design, aim for at least 200 carefully chosen
words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to
read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text
is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into
HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple
code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect.
Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu
bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta
tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do
not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any
little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings.
Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have
linked to from your links page.
If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to
your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine
rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they
exchange links with your site or writing and submitting articles about your site to article directories. Both will help direct
more quality traffic to your web site and can be effective methods of increasing your search engine ranking.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search
engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself or
consider purchasing SEO Elite above which can train you step by step and take the sting out of your Global Domains International
Internet marketing.
Remember, the higher your search engine ranking, the more quality customers will be directed your way. |
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